E. Norriton, Pa., July 29, 2008 – The Auto Dealers CARing for Kids Foundation announces its new partnership with Greater Media’s Kid Fit Program. The project, titled Road to Fitness, will focus on providing resources for kids, parents, caregivers and schools to improve nutritional practices and increase physical activity. The $175,000 project sponsorship includes support from the Pennsylvania Automotive Association Foundation, a community foundation whose primary mission is to support and promote the charitable activities of the franchised automobile and medium/heavy duty truck dealers throughout the Commonwealth of Pennsylvania.
Childhood obesity and diabetes are increasing at alarming rates in the United States--in fact, one in three children is overweight. To stop this unhealthy trend, the Road to Fitness is designed to promote outdoor physical activity and better nutrition for kids and families, specifically while on the road. It focuses on empowering parents with knowledge to make it easy and convenient to become healthier and offers suggestions for great family activities.
Strategic media campaigns, as well as visits to elementary schools, are key components of the Road to Fitness project. These efforts are also complimented by quarterly events at the Please Touch Museum®, which are sponsored by the Foundation.
In addition, this partnership also includes the Foundation’s donation of a 2007 Chrysler Town and Country for use as the BEN FM Kid Fit CARE-A-Van. The van frequently travels to community events, large and small, to hand out vital information to parents and kids about staying active and healthy. The Kid Fit crew also distributes premium items and organizes several interactive games and activities for the children on-site.
“Similar to our other initiatives, we are focused on getting out in the communities we serve, spreading this message and putting a stop to this growing epidemic,” said Kevin Mazzucola, executive director of the Automobile Dealers Association of Greater Philadelphia and Auto Dealers CARing for Kids Foundation. “Together, with our entire group of Road to Fitness partners, we’re ready to help individuals and families make a positive change in their lives.”